Nike Japan’s Anti-Racism Commercial with Naomi Osaka Sparks Backlash

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Nike Japan’s Anti-Racism Commercial with Naomi Osaka Sparks Backlash

A Nike Japan ad against racism featuring tennis star Naomi Osaka sparked controversy among Japanese social media users. Some of them applauded the commercial. Others called for a boycott. Many of them said Nike was being unfair and exaggerating the extent of racism in Japan.

Osaka, who was born to a Japanese mother and a Haitian father, has been largely embraced in Japan but has experienced racism publicly, including an ad that whitewashed her skin.

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